First, let's understand how to access and read your basic metrics:
Access Your Dashboard:
1. Click "Analytics" on the left-side menu of your screen.
2. The dashboard will display the following sections:
- New Public Reviews
- Reviews Growth
- Review Funnel
- Average Rating Growth
Key Performance Indicators (KPIs):
1. New Public Reviews
This shows how many new reviews you’ve received in the past 7 days, 30 days, or custom days.
To check:
- Look at the "New Public Reviews" section.
- The number of reviews is displayed prominently at the top.
Breakdown:
The number of 1–5 star reviews is listed below, so you can see the distribution of ratings
Tip: Track your star ratings here to measure how satisfied your customers are.
2. Review Funnel (Metrics That Drive Reviews)
This section tracks how your review invitations and traffic perform:
- Invites Sent: Total invitations sent out for reviews.
- Total Unique Visits: Visitors who interacted with the review process.
- QR Code Unique Visits: Visits generated via QR codes.
- New Public Reviews: Actual reviews submitted.
- Negative Feedback: Number of flagged negative responses (e.g., "0").
Tip: Use this to monitor review campaign performance and adjust as needed.
3. Reviews Growth (Your Business's Pulse)
A graph shows how your reviews have increased (or remained flat) over the last month.
To analyze:
- Look at the "Reviews Growth" chart.
- Check for upward or flat trends.c. Note specific days where reviews spiked or stopped.
What to Look For:
- Consistent growth = Strong reputation building.
- Flatline = Opportunity to drive more reviews.
4. Average Rating Growth (Your Overall Health)
The chart shows changes in your average star rating over time.
To review:
a. Look at the "Average Rating Growth" graph.
b. Ensure the trend stays stable or improves over time.
Star Rating Benchmarks:
- 5.0 stars = Perfect (rare and excellent!)
- 4.5–4.9 stars = Excellent health (ideal goal).
- 4.0–4.4 stars = Good (room for improvement).
- Below 4.0 stars = Needs attention.
Take Action Based on Your Metrics:
- If New Reviews are low: Send invites or use QR codes to encourage customers to leave feedback.
- If Negative Feedback appears: Investigate issues and resolve them promptly.
- If Reviews Growth slows: Consider running campaigns to boost engagement.